Email Campaigns & Flows
Developed email and SMS campaigns to drive brand awareness, increase conversions, and deepen engagement as well as acquiring new customers.
Used click-through and conversion data to refine strategy, built targeted product-focused campaigns and automated e-commerce flows, and led A/B testing while managing the campaign calendar.
Sustained a 70% average open rate through continuous testing of subject lines, creative formats, and audience segmentation.
Achieved a 7.5% conversion rate by leveraging performance data to iterate on creative and messaging across campaigns and flows.
Drove 42% of monthly DTC revenue by aligning lifecycle marketing strategy with high-performing creative insights.
Maintained a 99.5% deliverability rate and 2.6% click rate by optimizing campaign structure, targeting, and creative execution.
Social Media
Built and executed visually driven content strategies across social media platforms, emphasizing storytelling and high-engagement tactics. Managed the full content lifecycle, including editorial calendars, publishing, product highlights, and community engagement across all channels.
Analyzed performance data to deliver monthly insights on top-performing content and optimize growth strategies. Conceptualized, created, and curated content tailored for paid social advertising campaigns.
Drove an average 20% month-over-month follower growth through data-informed creative testing, audience insights, and platform-specific content strategies.
Reached an audience of 300,000+ by scaling high-performing creative across both organic and paid social channels.
Maintained a 5% average engagement rate by continuously optimizing content formats, messaging, and creative based on performance data.